Country specific marketing plan

Marketingplan per country
The following countries are available

Asia

Vietnam

Indonesia

India

China

Bangladesh

Turkey

Philipines

Australia

Saudi-Arabia

Africa

Ghana/ Kenia

Egypt/ Algeria / Marocco

Ethiopia/ Mozambique/ Uganda

South Africa/ Malawi

America

USA east

USA West

Brazil North East

Brazil South East

Europe

Spain

Germany

France

Rumenia

Portugal

Russia /Poland

Marketingplan per country






Content of the country specific marketing plan

Short analysis of the current situation

Summary of research findings from period 3

Target Audiences

Target groups and water related issues of importance amongst them

A persona to describe the ideal representative  person from the chosen target group.

Appropriate communication target groups (Trade, business press) to reach the potential visitors.

Programme / package deal

A package deals targeted at chosen target group.

Marketing / communication goals

What can be achieved in terms of knowledge, attitude and behavior 

How many visitors to the Water festival will be expected 

Message framing

Recommended message framing and positioning of the festival . 

What are the common reference points in your communication ?

Communications mix (Channels and Outlets)

Description of the best communication strategy using social media

Planning the communication mix activities

A calendar grid roughly outlining what marketing communication projects will be accomplished and when. An action plan, including time planning of all communication activities (off line and on line) and global budget estimate.

Communications Infrastructure

How should DDD organize the communications infrastructure ?
Who will do the work / is responsible for which communication actions. 
What communications capacity is required – staff and time?

Budget

Estimated costs of the communication projects.

Evaluation

How will the efforts be evaluated ?

Disclaimer
Please bear in mind that the quality of the reports may vary. This is due to the fact of accesability of relevant market data per country and capability of student teams.