Monday, June 20, 2011

The marketing research reports

Market research reports The following countries are available



Asia
Vietnam
Indonesia
India
China
Bangladesh
Turkey
Philipines
Australia
Saudi-Arabia

Africa
Ghana/ Kenia
Egypte/ Algeria / Marocco
Ethiopia/ Mozambique/ Uganda
South Africa/ Malawi

America
USA east
USA West
Brazil North East
Brazil South East
Europe
Spain
Germany
France
Rumenia
Portugal
Russia /Poland




Market research reports

The structure of each market research report per country is as follows: 

Part A Macro                       
-      What are the relevant macro economical factors in this country
-      Overview of the current main water issues in your country  (Map of country with issues)
-      Find out cultural differences which could be relevant for achieving the desired communication goals. (Use the Hofstede model. )
-      What is the emotional image of Holland with respect to water and water knowledge with the target groups (Country of Origin image)

Part B Meso                        
-      Who are the main participants in the water industry: companies, institutions, universities, students,, NGO ‘s.
-      Who are the main societal participants: media, platforms, networks, partnerships
-      Where and how do the participants meet each other: events, online networks, social media

Part C Individual motivation         
-      Cross-overs: what could be popular leisure activities in your country: like sports, family, arts, travel destinations which Dutch Delta Design could exploit to attract successfully visitors for the festival.
-      Chose one promising potential target group, describe motivations for visiting the festival and develop a persona based on research

Part D Final                          
-      Conclusion and recommendations

Disclaimer
Please bear in mind that the quality of the reports may vary. This is due to the fact of accesability of relevant market data per country and capability of student teams.  


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